The Beauty of Authenticity

Fabric design by Josef Franks

Fabric design by Josef Franks

Don't be afraid to explore your unique sense of beauty and style. When you allow your innermost-self full expression, authentic beauty is created naturally.


Creating a beautiful space should never be the goal of a design project, but must always be the result.

The purpose of interior design is to create spaces that reflect people's uniqueness, elevate their quality of life and bring happiness.

When designers truly connect with their clients’ inner sensibilities, they create spaces to reflect their individual true style. Such spaces are potent: they draw everyone in. A home that mirrors your innermost self makes you feel good. Your environment resonates with self-recognition and produces well-being that opens you to life, happiness, and growth. In such a space, peace, harmony, belonging, and connection flourish.

Whereas, following textbook design rules will, in most cases, result in a balanced space, such a process will not result in an environment that is memorable, unique, or personal. Breaking design rules, however—when done well—can create magic, but in order to break these rules, we need to know them well!

For a space to be uniquely beautiful, the design must be inspired by the people who will inhabit it. Without this muse, the designer is incapable of bringing forth these harmonies. Unless the design reflects people's true sense of beauty, it will repeat itself, reflecting the designer's personal taste. As a result, the space is a clone of many, empty of substance.

If you want to learn more about the impact of our surroundings on our well-being and what are the most impactful design elements you can use to transform your home, you might find these articles helpful:

The Healing Power Of Color

The Role of Art in Our Well-being

From Summer To Fall - 5 Steps To Transition Your Home and Your Life

What We Hang On Our Walls Matters

Color Design for the Cold Climate

Lighting and our physical well-being


Curious about our unique approach to design? Click here